- by Jeanne Kirby
- February 09, 2018
For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our audience, and to cut through the clutter. Building on our message through a series of communications gives us the time and space to create more of a connection with our target audience and reinforce desired perceptions of our products or services.