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News, tips, and happenings at Inviso

Category: Advertising

Why email nurture campaigns rock. No, really. They do.

  • by Jeanne Kirby
  • February 09, 2018

For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our audience, and to cut through the clutter. Building on our message through a series of communications gives us the time and space to create more of a connection with our target audience and reinforce desired perceptions of our products or services.

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Short is best.

  • by Jeanne Kirby
  • October 30, 2017

While drawn-out passages are great for cozy reading on the couch, they don’t always work when it comes to marketing. Gone are the days of minute (or longer!) commercials. The reality is that people now have 140-character attention spans.

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